One of the most important aspects of selling Vancouver luxury real estate is creating the perfect real estate listing.
But why is the listing so vital?
Think of selling a house like online dating. If you don’t have great pictures and a compelling story, you’re not likely to get a date, let alone a date with someone great. A Vancouver luxury real estate listing is similar: If you want to find the right buyer, you need to draw them in with a strong listing.
6 steps to get the perfect Vancouver luxury real estate listing
1. Make sure your personality is shining
Before I create any Vancouver luxury real estate listing, I make sure I know my seller. That’s because in many cases, buyers are as captured by the seller as they are by their Vancouver luxury real estate.
Therefore, the perfect listing requires that you work with a real estate agent who understands you, can deliver on your requirements and can capture your personality – and your home’s style – in order to write a property description that gets you the best possible offer.
Without that unique personality built into the listing, your property could get lost in the shuffle.
2. Understand the ins and outs of the neighbourhood
What does your neighbourhood offer to the people who live there? Why should a buyer want to invest in your area?
Make sure you know what your area can mean to the kind of buyer you want – and ensure you work with a real estate agent who knows the benefits of your neighbourhood as well as, or even better than, you do.
It is important to stay focused on what will be relevant to your potential buyer. For example, if you are selling a large family home, your listing shouldn’t focus on the neighbourhood’s party spots. Instead look at the types of amenities that would serve a family.
3. Highlight the unique features of your property
Your property has features that no other property can offer. What are those features?
Is your place perfect for entertaining?
Does your living room have sweeping views of the water?
Have you installed a lap pool or custom spa?
Whatever is special about your property, a professional real estate agent should highlight it in your listing. When you meet with your agent, think about what you love best about your property and be sure to communicate these features clearly. If you love something and find it special, a potential buyer probably will too!
4. Have your home professionally staged
Staging is incredibly important.
You may have a beautifully decorated home, but what makes a house beautiful and what makes it appealing to buyers can be two different things.
Staging can create the effect of a larger room when necessary or can make a room feel cozy if required. It can manifest a feeling within the property that helps your Realtor position your home to the right type of buyer who will provide the offer you’re hoping for!
5. Get amazing photos
Photos are everything! They’re the first impression any potential buyer will see of your property, and can honestly make or break the sale of your home in some cases. Most Vancouver luxury real estate buyers won’t even view a property if there are no photos or, worse yet, bad photos. That’s why great photography is essential! As a real estate agent, I keep a list of experienced real estate photographers who always get the results I need to sell your property.
6. Write the perfect description
One of the final steps is to pull together all the information about your neighbourhood and home and build it into a well-crafted description of your property that captures your unique voice and personality and highlights the unique characteristics of your home. Your property description tells a story that entices buyers and can make an impact on the quality and number of offers you receive!
Ready for me to craft your perfect Vancouver luxury real estate listing?
The best way to get the perfect real estate listing is by working with a Vancouver luxury real estate agent. I bring years of experience creating memorable listings for my clients’ properties in order to attract the right buyers.
Ready to get started? I’m here to help!
